JACKSON, Miss. (10/21/14)--Singing River FCU's fourth annual Bras Across the River event, which raised funds for breast cancer research, exceeded its fundraising goal by bringing in more than $15,000 and nearly 4,500 bras to decorate the Louisiana Highway 613 bridge over the Escatawpa River Oct. 11.
More than 4,500 bras--some brightly decorated--were donated to Singing River FCU's fourth annual Bras Across the Bridge fundraiser, which brought in more than $15,000 for breast cancer research. (Singing River FCU Photo)
The $196 million-asset credit union also welcomed more than 700 walkers--also a record--for the event produced in cooperation with the Jackson County Sheriff's Department and the Jackson County Board of Supervisors.
"We're actually getting more walkers and fewer bras," Trudi Mullins, Singing River FCU vice president of communications, told News Now. "Everybody wants to come out to support this cause."
While many of the bras hung from the 1.2-mile bridge, other brightly decorated ones were displayed at the nearby registration tents.
Singing River FCU pledged $1 for every bra donated and $5 for every new checking account opened at the credit union during September and October.
For the leader of the Moss Point, Miss.-based credit union, it's a personal mission.
"We have a 25-year cancer survivor here on our staff," President/CEO Jimmy Smith told WLOX-TV 13 (Oct. 11). "My mother was diagnosed with breast cancer several years ago, as well. Most of us, to some degree, have been impacted by this terrible disease."