MADISON, Wis. (11/13/13)--Credit unions nationwide selected "Catch the $ave Wave" to be the theme for the 2014 National Credit Union Youth Week, which will take place April 20-26, 2014.
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The concept was chosen from ideas submitted to the Credit Union National Association by credit union staff this fall.
"Catch the $ave Wave" harnesses kids' love of the beach, sand and surfing and shows younger members they can benefit from visiting--and saving at--their credit union. The goal of Youth Week is to pave the path to life-long credit union membership by encouraging kids to set up savings accounts, learn how to manage money, and be more financially literate.
This year's theme has connected with credit union professionals: "An effective campaign held at our credit union used beach balls throughout the lobby. The kids loved this," said Meredith Mosely, marketing director at Tomah (Wis.) Area CU. "Youth Week is a great time for kids to learn how to save at their credit union and enjoy the season with surf-themed activities."
Credit unions nationwide may join in the celebration throughout April, or limit it to only National Credit Union Youth Week, by encouraging youth to set up savings accounts and learn how to manage money. By focusing on potential younger members, participating credit unions can lower their age demographics, while increasing the loyalty of parents.
"National Credit Union Youth Week fits perfectly with the credit union cooperative principle of member education," said Jan Garkey, CUNA's Youth Week coordinator. "Expose young children to the credit union through regular deposits of their quarters, hold a Mad City Money simulation at a local high school, or hold a parent seminar on how to teach money skills to children. Use the celebration to create a new generation of financially confident consumers, and have fun in the process."
Official National Credit Union Youth Week art, articles, and celebration materials will be available online in January. For the latest information on Youth Week, credit union staff may sign up for the free Youth Week e-Newsletter. Use the link.