WESTBROOK, Maine (1/8/15)--What can credit union members do that others can't? Own it. Own their financial institution, that is.
That is the message behind the latest awareness campaign from the Maine Credit Union League--a two-year effort that will spread "Use a credit union and own it" across the state through TV, radio, print, online and social media.
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The efforts of past campaigns led to greater consumer awareness of the products and services credit unions provide, Debra Trautman, league vice president of corporate marketing, told News Now. This time, the focus is on the pride of ownership and the stories behind the member-owners.
For instance, the owner of The Gorham Grind emphasized how his credit union is a perfect fit for his Main Street business, while the Campbells, a family of eight (including a set of triplets), extolled the virtues of mobile banking and remote deposit capture.
"People connect to people who have stories to tell," Trautman said. "The common theme we heard from credit unions is how these people owned their dreams or even their day-to-day lives and how their credit union made the difference."
The league took that and combined it with external factors such as an improving economy, consumers' favorable views of credit unions and the fact credit unions have the products and services that consumers expect and deserve, league President John Murphy told News Now.
"There is a renewed movement in cooperatives such as food co-ops," Murphy said. "Consumers like all the things that credit unions stand for."
That's evidenced by Maine credit union memberships that exceeded 650,000 with 1.4% in the past six months and 2.1% over the past four years--three times the 0.7% population growth nationwide, according to U.S. Census Bureau numbers.
Ultimately the recognition goes to credit unions and their service delivery. This campaign gets the message across that Maine's credit unions are the best value for consumers, local and accessible, and convenient and technologically savvy.
Perhaps most importantly, credit unions are there for their members, helping them own their dreams, their day-to-day lives and their life stages.