Making sticky products is easier said than done, said Nir Eyal.
In fact, changing consumer habits is hard work and is extremely rare, he said at the CO-OP Think 15 Conference Wednesday.
Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He wrote The Wall Street Journal bestseller "Hooked: How to Build Habit-Forming Products."
The hook is connecting your user's problem to your solution with enough frequency to form a habit, Eyal said.
Creating a consumer habit leads to:
Examine these steps and questions to develop habit-forming products or services for your members:
The last step should "load the next trigger," Eyal said, to start the loop again and again.
"The more we do a behavior, the more likely we are to do it in the future," he notes.
Eyal's talk focused on CO-OP's megatrend of "betterment"—building business by helping consumers achieve life goals.