NEWARK, N.J. (5/19/15)--As the financial environment continues to improve, so does women’s confidence in their day-to-day financial situation, according to Prudential’s eighth biennial study on financial experience and behaviors among women.
Making long-term plans continues to be challenging, opening the door for credit unions to offer guidance.
Women reported money, time and jargon were among the hurdles to planning for long-term financial success.
A third felt they did not have enough disposable income to put toward their goal, and roughly the same number (32%) said they didn’t have the time to plan. Being unfamiliar with industry jargon and terms also was off-putting.
Prudential’s survey also captured what women want from the financial services industry:
The April 2014 survey polled 1,407 American women and 606 American men between the ages of 25 and 68.