FARMERS BRANCH, Texas (6/22/15)--The Cornerstone Credit Union League recently described how one credit union activates its membership in the name of political advocacy.
During the latest Texas legislative session, Resource One CU, Dallas, activated team members whenever CU:ROAR, Cornerstone’s grassroots and advocacy program, sent out the call, the league said (Leaguer June 19).
“We have always prided ourselves on being active in credit union political affairs,” said Cleo Segovia, Resource One political advocacy coordinator (Leaguer). “It is always a collaborative effort with the ROAR team to get staff to write as many letters as possible.”
Added April Krause, Cornerstone political and grassroots director: “Resource One CU consistently answers our calls to action, and as a result, they contribute to the larger impact we’re able to make with Texas legislators on behalf of all credit unions.”
Segovia said that the credit union’s political advocacy team, made up of seven credit union employees, is especially on high alert when the Legislature is in session.
“Each member is assigned to a particular region to help the cause,” said Segovia, who notified the team when there are calls to action.
While the effort to put together a strong response to political issues takes some of the credit union’s time, Segovia said that, in the end, it’s more than worth it.
“Over the years, we have been an impactful credit union in regard to member advocacy and political engagement,” Segovia said.