WABAN, Mass. (7/1/15)-Credit unions were among the top 14 businesses rated in new Temkin Web Experience Ratings, a study of 10,000 U.S. consumers that examines 262 companies across 20 industries.
For the survey, Temkin Group asked consumers to identify companies they have interacted with online during the previous 60 days. Reflecting on their most recent interaction with the websites of these companies, consumers were asked to rate their experience on a 1 (very dissatisfied) to 7 (very satisfied) scale.
Credit unions ranked fourth in the survey. For the second straight year, USAA took the top spot in the ratings followed by Amazon.com.
Credit unions are no strangers to high ratings in Temkin surveys. In terms of trust, consumers rated credit unions higher than any other business or organization, sharing the top spot with the H-E-B supermarket chain, in the 2015 Temkin Customer Service Ratings and Trust surveys (News Now May 27).
Credit unions were noted for their ability to foster service excellence as they were named among the top companies for customer experience, according to another Temkin Group survey (News Now March 16).
The term “a credit union” ranked higher than any large branded bank with a proper name in the financial institution portion of the survey, which measured customer/member experience across 20 industries covering 293 companies. Credit unions and USAA tied for eighth place with 81%.