The most successful credit union leaders don’t let problems find them—they find the problems.
With CUNA market research, discover in-depth analysis, benchmark your credit union’s performance, and gain insight on areas for improvement.
CUNA customizes market research surveys based on your needs and areas of interest—offering analysis specific to your credit union.
Research covers a variety of audiences, with research strategies for members, nonmembers, staff, and affiliated credit unions. The survey questions examine various themes, including credit union image, member loyalty, demographics, service use, and overall satisfaction.
The final reports both show and interpret the data for clients, making the research easily accessible and actionable.
Don’t allow hidden issues to stay that way—find and attack them head-on.
For more information, visit cuna.org/marketresearch.