Thought-provoking questions for boards emerged from last month’s National Credit Union Roundtable for Board Leadership, an annual event CUNA hosts.
Consider these five:
As your ranks of young adult members grow, it’s important to ensure your board continues to represent your membership. This means actively recruiting more Generation X and Y directors to your board, according to attendees.
Some ways to freshen your recruiting methods and increase engagement from young adults, says credit union consultant Jeff Rendel, CEO of Rising Above Enterprises, include:
As you recruit a younger demographic, Rendel says, point out the active, decision-making focus of your board meetings. And then “deepen the service experience for Gen X and Y by creating ongoing education plans, and discussing opportunities for board and committee leadership,” he notes.
Recruitment is a matter of personal responsibility for every director, says Jake Jensen, director, Advantis Credit Union, Portland, Ore.
It involves asking yourself only one question: What can I do to recruit a volunteer today? You can’t relegate this to a committee or assume your fellow directors are taking care of it.
ANN PETERSON is editor in chief of Credit Union Magazine.