RANCHO CUCAMONGA, Calif.(9/8/15)--Students heading off to college can set some New School Year’s Resolutions with financial advice from CO-OP Financial Services through content on its financial blog, Twitter feed and Facebook page.
Only 39% of freshmen at four-year colleges have an established budget, the Rancho Cucamonga, Calif.-based financial technology provider said, citing a recent EverFi study. The study also found decreases in the number of students who pay bills on time, review bills for mistakes or purchase only things they need.
In 2014, CO-OP launched a social media campaign to empower young consumers with financial education content, tips and tools and to alert them to financial services available at credit unions. Its blog is updated once or twice a week with money management advice for millennials. Its Twitter feed has more than 134,000 followers, and its Facebook page has nearly 22,000 “likes.”
With increasing costs in tuition, housing and textbooks, students need the knowledge and common sense habits to navigate the expenses of completing an education, said Samantha Paxson, CO-OP’s chief marketing officer.
“Credit unions are the best financial institution option for all consumers, but especially young people, because survey after survey confirms their superior people service,” Paxson said. She pointed out that credit unions’ surcharge-free ATM network and shared branches enable branch service to students during their schooling and travels.
She said students should follow these tips: