BROOKFIELD, Wis. (9/9/15)--Fiserv Inc. has released a white paper outlining how financial institutions can better serve members and consumers by expanding mobile capture capabilities beyond check deposits.
Mobile capture technology has evolved--it can now be used to capture data from bills, receipts and other documents, according to the white paper, "Banking in a Snap: Mobile Image Capture Can Transform Financial Services."
Mobile capture services help meet consumers' expectations to complete financial transactions on their own, without making a trip to a branch, and help create efficiencies for the financial institution.
Staff training in the mechanics and benefits of mobile image capture is essential for an effective program, said the paper. Staff members should know how it works so they can answer questions knowledgeably, and they must understand the benefits so they will buy into the concept and become active advocates.
The end-to-end experience must be smooth and seamless, the paper said. That demands attention to the supporting components required for an effective mobile image capture implementation--from the apps and data validation technologies, to features that simplify customer use and improve image quality.
Marketing is equally integral to a successful program, and it should combine both education and awareness, the paper said. It’s best to employ a multi-pronged marketing effort that integrates multiple channels and tactics, such as videos demonstrating the ease of the process and website banner ads that pique curiosity and generate leads.
Financial institutions that take a bold and comprehensive approach to mobile image capture technology will position themselves for positive results, the paper said. For example, credit union members can use a smartphone to take a photo of a bill and have the essential information automatically populated into the right bill payment fields so it's ready to pay--a fast and simple experience that is growing in adoption, according to the Fiserv paper.