Credit unions are taking the world by storm: In the past decade, the movement has added 60 million members globally, bringing the total number to more than 217 million people across 105 countries.
On Thursday, Oct. 15, your credit union can show its solidarity with other cooperative banking institutions worldwide by celebrating International Credit Union (ICU) Day®.
This year’s theme is a familiar one: People Helping People®, a mission credit unions have embraced for decades. The theme reinforces the message that credit unions:
Here’s how some credit unions participated in ICU Day festivities last year:
• The Kansas Credit Union Association teamed with 17 state credit unions to distribute more than $30,000 to more than 1,000 people in 17 locations during a Make a Difference event. Credit unions gave away cash, gift cards, and free gas.
• Credit Union 1, Anchorage, Alaska, raised nearly $2,000 for Big Brothers Big Sisters Alaska through member and staff donations online and at its branches.
• Voyage Federal Credit Union, Sioux Falls, S.D., offered prizes to its members, including several $75 cash payouts.
• Mountain Credit Union, Waynesville, N.C., welcomed state Sen. Jim Davis and other candidates for public office for grassroots advocacy on Member Appreciation Day. The candidates greeted constituents and witnessed firsthand credit unions’ dedication to their members.
• At TruNorth Federal Credit Union, Ishpeming, Mich., employees wore clothes and costumes throughout the week representing various themes—favorite sports teams, favorite animals, and Upper Michigan spirit in the form of flannel and winter clothes—to rally support for a grand prize giveaway for members.
• ORNL Federal Credit Union, Oak Ridge, Tenn., donated to the local Children’s Miracle Network (CMN) Hospital—East Tennessee Children’s Hospital in Knoxville—for every transaction members made with their ORNL credit cards, through Credit Unions for Kids’ Shop for Miracles campaign.
• The South Carolina Federal Credit Union Foundation Fair provided 11 nonprofit organizations a shared venue to showcase the role of corporate giving and power of employee engagement.
Use social media to broadcast the credit union difference to a wider audience. Simply post or tweet using the hashtag #icuday, and look for ICU Day coverage on news.cuna.org.
This article first appeared in Credit Union Front Line Newsletter, the monthly sales and service newsletter for branch staff and their managers. Subscribe now to the print edition or PDF version.