TALLAHASSEE, Fla., and BIRMINGHAM, Ala. (9/30/15)--The League of Southeastern Credit Unions (LSCU) says that its new 2015 “shareable content” image campaign ads are a “rousing success” on YouTube, after just two weeks.
The league told News Now it will have more than 270,000 YouTube views in two-and-a-half weeks, with the “Kids Petting Zoo” getting the most attention, said the league for Florida and Alabama credit unions in a blog on its website Tuesday.
That compares to about 490,000 views in eight to 10 weeks during last year’s TV ad campaign on YouTube.
“We moved to a more digital campaign in 2014 and saw really good results that reached almost 500,000 viewers on YouTube,” said LSCU President/CEO Patrick La Pine. “This year we wanted to expand the credit union brand online and develop ads that played specifically for YouTube, pre-rolls and social media.”
The “shareable content” ads “play so well on YouTube and social media channels. In just two weeks, we have half as many views as we did for the entire 2014 campaign,” La Pine said in an e-mail to News Now. “That shows that this content is finding consumers through various channels, introducing them to credit unions and directing them to www.betternameforbanking.com.”
“YouTube and social media, when done right, can have a huge marketing impact for credit unions,” said La Pine. “The key is to deliver relevant content that is packaged how today’s consumers want to see it.”
He noted that “kids, birthday parties, weddings and self-defense are three hot topics that get talked about a lot on social media. By producing ads that have a humorous look at those topics, you have a much better chance for them to be shared and passed around the digital world. In just two weeks we can see that this is holding true.”
LSCU’s blog said people have reported the ads showed up on their Facebook timeline or during their online surfing. Others have seen the ads on morning television in Mobile and Birmingham, Ala., heard them on the radio in Birmingham, and seen a billboard in Orlando.
The league is also pushing the ads through Pandora, Pandora video and Instagram, and is awaiting early analytic results on those.