FARMERS BRANCH, Texas (9/30/15)--The National Federation of Community Development Credit Unions, in partnership with Cornerstone Credit Union League and Coopera, announced today that Juntos Avanzamos will be extended to all corners of the country.
Operated by the league, the Juntos Avanzamos program ordains credit unions that have crafted their products and services to serve Hispanics as accommodating to the Hispanic population.
Now, credit unions nationwide will have the ability to earn the title.
“Juntos Avanzamos is a way of qualifying credit unions to ensure they are truly Hispanic friendly,” said Dick Ensweiler, Cornerstone president/CEO. “(It also) tells the community the credit union is ready and willing to serve this demographic. Juntos Avanzamos has proven to be an excellent outreach program in Texas and Oklahoma, and is now ready to be expanded elsewhere.”
Cornerstone, the federation and Coopera, an Iowa-based credit union consultant for the Hispanic market, have worked in recent months to put together the national program.
The first region that will have access to the designation will be the Southwest. The California and Nevada Credit Union Leagues, the Credit Union Association of New Mexico, and the Mountain West Credit Union Association have pledged to support and promote the program.
Furthermore, Cornerstone and the federation already have approved the applications of several credit unions in the region, including Guadalupe CU, Santa Fe, N.M.; Lower Valley CU, Sunnyside, Wash.; Rio Grande CU, Albuquerque, N.M.; Santa Cruz (Calif.) Community CU; and SCE CU, Irwindale, Calif.
Earlier this month, Vantage West CU, Tucson, Ariz., and MariSol CU, Phoenix, became the first two credit unions outside of Cornerstone membership to receive the designation.
“By collaborating in the forming of a national platform, Latino consumers will be able to connect more effectively with credit unions committed and prepared to meet their financial needs,” said Pablo DeFilippi, vice president of membership and business development for the federation. “Although the initial focus is on the Southwest, we welcome credit unions everywhere to join us.”