WASHINGTON (10/28/15)--With the subject of the middle class sure to come up in tonight’s Republican debate, CUNA’s Middle Class 2016 project resulted in more than 12,000 messages sent to presidential candidates in its first few weeks.
Launched earlier this month, “Strong Credit Unions, Strong Middle Class” allows credit union members to tell the candidates, via Twitter or online petition, what they can do to continue to allow credit unions to serve the middle class.
Mazuma CU of Overland Park, Kan., is one of the earliest adopters of the project, and President/CEO Brandon Michaels said it is a great tool to engage credit union members leading up to next November’s election.
“Mazuma sends out emails to our membership on a regular basis as a way to engage with those who do not conduct their business in a branch. We send out the MAP emails to our members as a way to engage them in the value of credit unions,” he said. “No one is advocating for us, but us. So, I believe in using the power of membership to relay the vital messages of our industry.”
The Middle Class project (www.MiddleClass2016.com) allows visitors to select any or all of the candidates and then send a tweet to that candidate. The tweets are built upon previous statements that the candidates have made about the importance of the middle class to America’s economy. The tweets also use the hashtag #CUVote16.
Visitors can also sign a petition explaining why credit unions are the smart consumer choice for the middle class and urge the candidate to “address these critical issues” throughout their campaign.
CUNA staff update the site as needed to ensure the list of candidates is current.
As of this week, 1,546 people have signed the petition and more than 5,000 people have visited the website, resulting in a total of 12,265 messages sent to the candidates. More than 23,000 emails on the project have been opened as well.
Hillary Clinton narrowly leads the candidates who have received the most messages, with 1,013, followed by Donald Trump (935), Ben Carson (924) and Bernie Sanders (893).