CUNA's number one job continues to be advocating for credit unions, but those advocacy efforts can be even stronger with a plan of attack and the assistance of credit union leaders.
"This is your industry. You’re going to make a difference,” CUNA President/CEO Jim Nussle told attendees at the CUNA Lending Council Conference in Fort Lauderdale, Fla., Tuesday.
The focus of CUNA’s advocacy efforts includes:
Three steps credit unions can take to become a game changer include:
1. Engage. Invite representatives to your credit union. Chances are they’ll be willing to come and learn about the credit union movement, issues impacting credit unions, and the good work you’re doing in your communities, Nussle says.
2. Contribute. Credit unions need to get involved in politics. Credit unions already participate in Hike the Hill and CUNA’s GAC in large numbers and contribute to the credit union’s political action committee, but Nussle says more can be done at home on the state level.
3. Tell your story. Legislators don’t want to hear from the lobbyists. Hearing directly from you is more impactful. “What you do in your communities and how we give back, those are powerful stories that legislators need to know about,” Nussle says.