MADISON, Wis. (11/18/15)--Credit union marketing and business development professionals can start putting together submissions for "The Pitch." In its second year, "The Pitch" contest, organized by the CUNA Marketing and Business Development (MBD) Council, asks marketing and business development professionals to propose a big idea, concept or project for a chance to win $10,000.
To be considered, entrants must fill out an application and submit a two- to three-minute video that describes the idea. Finalists will pitch their ideas live at the CUNA MBD Council Conference March 20-23 in Anaheim, Calif.
The pitch with the greatest potential impact for the credit union that created it will be picked and awarded the grand prize at the end of the conference.
“This contest has been a phenomenal opportunity for our credit union’s marketing efforts,” said Jeremy Daggs of University and Community FCU, Stillwater, Okla. “Winning ‘The Pitch’ allowed us to acquire a smart car for promotional purposes at community events. To engage the community, individuals can draw on the car with markers and connect with products that are showcased at the car. The car has proven to be an engaging and effective way to increase our brand awareness.”
Added Sarah Bacehowski of Mills Marketing, which collaborated with University and Community FCU on its winning project: “We loved working on ‘The Pitch’ because we are excited and inspired by credit unions that pursue bold, unconventional strategies for growth.”
Applications are due Jan. 29 at 5 p.m. (CT).