MADISON, Wis. (11/30/15)--Prior to Black Friday and Small Business Saturday, media outlets, including Fox Business, cited the holiday shopping survey CUNA and the Consumer Federation of America (CFA) released last week.
Fox Business noted the survey results that indicated 38% of Americans planned to reduce their holiday spend this year compared with 33% last year. Overall holiday spending is forecast to rise by 2.5% to 3% (Nov. 25).
The CUNA/CFA survey results also were published by Arizona PBS’s “Cronkite News;” KNOP-TV NBC, North Platte, Neb.; Arizona Daily Sun, Flagstaff, Ariz.; InlandNews Today, Riverside, Calif.; The News Center, Parkersburg, W. Va.; Coos Bay (Ore.) World; and ACA International, the Association of Credit and Collection Professionals.
On Sunday, the National Retail Federation’s Thanksgiving Weekend Survey reported more than 151 million people said they shopped over the four-day shopping period, up from 136 million who said in mid-November they planned to shop over holiday weekend. Nearly 102 million people shopped in stores, while more than 103 million said they shopped online (Bloomberg Nov. 29).
Black Friday’s brick-and-mortar sales fell to $10.4 billion this year, down from $11.6 billion in 2014, according to initial figures from ShopperTrak. The research firm estimated a 2.4% increase in sales for brick-and-mortar retail this holiday season (CNBC Nov. 28).
Adobe Systems Inc. recorded Black Friday online sales that jumped 14% over last year, and the two-day online shopping spree brought in $4.4 billion (Reuters Nov. 28).