WESTBROOK, Maine (1/11/16)--Into 2016, Maine credit unions continue to push the “Own It” awareness campaign, and the initiative continues to drive results.
Starting this year, credit unions in the state added three new TV commercials to the ongoing rotation of ads appearing on TV screens throughout Maine. The new package of spots includes 60-second advertisements and a number of new radio ads (Weekly Update Jan. 8).
Maine’s credit unions also continue to pepper other forms of media, including online, to promote the credit union message.
"Since rolling out the 'Own It' theme in our awareness messaging last year, we have seen significant results, including the number of visitors to www.mainecreditunions.org climbing to four times the volume of 2014, with 80% of site visits from a mobile device,” said Debra Trautman, league vice president of corporate marketing. “Since the beginning of January 2015, the campaign has generated over 50,000 ‘click-throughs’ via Google Advertising and over 50,000 video views on YouTube."
The 2016 “media buy” for Maine’s credit unions contains nearly 15,000 ads, which the league expects to reach 95% of the Maine viewing audience an average of 32 times. The campaign also includes 10,000 radio ads, which will focus on the SURF Network, billboard ads, and sponsorships of sports teams and festivals.
“The microsite will also be updated to include a refresh of banner ads and videos,” the league said. “It expands on the message of the many ways members use their credit unions and how they connect to convenience in their busy lives.”