MADISON, Wis. (1/27/16)--Concerns about security are preventing consumers from downloading and using mobile apps, according to new research. In many cases, consumers are deleting apps out of concern for security, the study said.
More than half of mobile media users worldwide said they deleted an app because of privacy and security concerns, according to the study by Mobile Ecosystem Forum, AVG Technologies and On Device (eMarketer Jan. 25). More than a third of respondents said they stopped using an app for the same reason.
Other actions taken by mobile media users included leaving a negative review or warning a friend or downloading a competitor’s app. Roughly 85% of respondents said they have taken these actions because they were concerned about the mobile app’s security.
Only 15% of mobile media users said that no actions were taken due to privacy and security concerns about a mobile app.
Similarly, a new issue brief from The Pew Charitable Trusts finds that consumers are interested in using mobile payments for speed and convenience but also have concerns about security of their personal information.
The brief, “Is This the Future of Banking? Focus Group Views on Mobile Payments,” is based on focus groups convened by Pew in May 2015 with smartphone owners who have bank accounts but have not tried mobile payments; those who have bank accounts and have used mobile payments; and those who do not have a bank account (the “unbanked”).
Participants cited several barriers to using mobile payments, including a lack of perceived personal benefit as well as discomfort with some industry practices, particularly regarding security.