ANAHEIM, Calif. (3/22/16)--Highlighting the positive difference that credit unions make in their communities is a too-good-to-ignore marketing tactic, attendees at the CUNA Marketing & Business Development Council Conference in Anaheim, Calif., learned Monday.
Credit unions should leverage the good work that they do every day in their marketing efforts, advised Christopher Morris, National Credit Union Foundation communications director. He suggested strategic philanthropy, where credit unions’ charitable contributions and outreach activities align with and advance their guiding philosophy of helping members improve their financial well-being.
Keynote speaker Johnny “Cupcakes” Earle encouraged credit unions to create brand ambassadors who will provide positive word-of-mouth. During his Sunday presentation, the brand innovator focused on upbeat messages: Welcome collaboration, stay positive, have fun, be grateful to customers and embrace the “strange.” Strange is good, he said, and it’s important because it sets you apart from the rest.
During a Monday breakout session, Ben Polk, a senior account executive with Google, counseled credit unions to “think like a customer” when delving into the world of Google AdWords. “Make sure you’re at the top of search results," he said. "Otherwise, people might scroll right by you.”
Sunday highlights included an orientation for 189 first-time attendees; opening remarks from Patrick Adams, president/CEO, St. Louis Community CU; and a reception with conference exhibitors and sponsors.
Watch news.cuna.org for more coverage of this week’s CUNA Marketing & Business Development Council Conference.