Video is a powerful way to drive marketing results, said brand and digital consultant Stephanie Carls, founder of My Savvy Life.
The play button is the most compelling call-to-action on the Web. Video is what consumers want, Carls told credit union marketers during a breakout session at CUNA Marketing & Business Development Council Conference on Monday.
“Video is too big to ignore,” Carls said. By 2017, 74% of all Internet traffic will be video.
Video improves your Google search rankings, conversion probability, and keeps people on your website longer. Video marketing is a must for credit unions.
Video is the most effective vehicle to communicate information, Carls said, because the form:
Think about the posts that snag your attention when you’re scrolling through your Facebook feed, Carls said. Those posts are likely photos or video.
“Everything is turning into photos and videos because of our short attention spans right now,” Carls said. “You have to be able to get attention and keep it.”
To get started with creating videos, Carls advised credit unions ask:
From that point, she said, find themes and develop strategies around the answers.
Other video tips from Carls included: