MADISON, Wis., and WASHINGTON (3/30/16)--The Credit Union National Association (CUNA) will host the first-ever CUNA Digital Marketing eSchool from April 14 to June 9.
Created to answer the specific needs of credit union marketers, the CUNA Digital Marketing eSchool gives participants an overview of digital marketing channels, analytics and best practices.
“To reach today’s consumers, digital can’t simply be a supplement to your marketing strategy--it has to be the strategy’s core,” said Ariel Bilskey, CUNA instructional design manager. “This eSchool will show marketers how to convey their message in the online space and use the unique qualities of modern digital technology to their advantage.”
In six sessions led by credit union marketing professionals, students will learn actionable digital marketing strategies and concepts. The schedule includes a four-week break period during which students can implement what they’ve learned at their credit unions. In the final sessions, participants will debrief with instructors to discuss their results.