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Transformation Is Mission Critical
Four thought leaders who will address CUNA’s America’s CU Conference—George Blankenship, Charlene Li, Josh Linkner, and Alex Sheen—explain how to drive individual and organizational transformation at CUs.

Measure Your Marketing
As big data comes into focus and traditional member channels blend with a plethora of digital channels, marketing is more strategic than ever. This requires that marketers pull up a chair to the executive table to truly understand the CU’s overall strategic direction.

What’s Keeping Your CFO Up At Night?
The CUNA CFO Council tracks issues important to CU financial leaders nationally. Their top concerns range from maintaining earnings and profitability in a gradually rising interest rate environment to the continuing burdensome impact of new regulations and legislation.
 

LEADING EDGE
Highlights from CUNA Marketing & Business Development Council Conference.

PRESIDENT’S PERSPECTIVE
Our advocacy voice is strongest when CUNA and the leagues work alongside you.

TRENDLINES
Energy price declines and subprime lending growth might be affecting some loan markets.

STAT SHOT
Cash continues to keep its place in the consumer spending mix.

ADVANCING THE VISION
Many CUs use scholarships to assist members with funding higher education costs.
 

COMPLIANCE MATTERS
CFPB issues advisory on elder financial abuse.
 

ANOTHER BUSY YEAR FOR PAYMENTS PROFESSIONALS
Prepare for same-day ACH network launch, and an EMV liability shift for ATMs.

GREATER LENDING FLEXIBILITY IN RURAL COMMUNITIES
New CFPB rule lowers the barriers for exemption from QM requirements.
 

TWENTYFOUR/SEVEN
Creating a space for interns.

TOOLS OF THE TRADE
Don’t seek to avoid risk—manage risk to your advantage.

BRANCHING OUT
Low-risk, high-return investments don’t exist.

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