What better way to power a community branding campaign than to showcase the people a credit union serves?
STCU in Spokane, Wash., followed that formula by producing a series of videos as part of its “Here for good” initiative, which spotlights people and organizations that are making a difference in eastern Washington and northern Idaho.
The $2.2 billion asset credit union distributes these videos via social media channels, sparking impressive engagement numbers.
Watch this segment featuring Randy James, who started the Institute for Science and Technology at a public high school that serves some of Spokane’s poorer neighborhoods.
James discusses the origin of the project, his motivation for founding the program, and his philosophical alignment with STCU.
“One of the big pushes at the Institute was to create a foundation for the future, to be something that’s not here one day and gone the next—that’s here for good,” James says.
“STCU invests in the community, and it has for a long time,” James adds. “They’ve been a long-time supporter of education. That’s why you do business with people. Collectively, we can make a huge difference.”
Meantime, Barbara and Marty Mueller coordinate Gizmo, a nonprofit makerspace in Coeur d’Alene, Idaho, that offers cool tools and a place for brains and hands to explore and invent.
The Muellers, STCU members, have a history of successful tinkering. Their IMAX camera won an Academy Award.
“The cooperation among people is the most important thing we have—people coming together to do better,” Barbara Mueller says. “STCU is doing that, and I hope we’re doing that, too.”