He’s a “go-to guy, a team player from the letter ‘T ,’” says Karen Hart, Cornerstone Credit Union League executive vice president, chief financial officer, and chief member services officer.
The league often turns to Gorman to help the credit unions it serves in Arkansas, Oklahoma, and Texas achieve positive outcomes with some ambitious outreach projects.
For starters, in his first three months as the league’s senior vice president of communications and outreach, he was asked to rebrand the organization when three state leagues consolidated into Cornerstone.
Since then, he has served as a team lead for the Credit Unions Care campaign, an initiative to increase credit unions’ visibility and awareness in the community by illustrating the many ways they give back.
Gorman has also played a pivotal role in taking Cornerstone’s Juntos Avanzamos program nationwide.
Initiated in 2005 by the former Texas Credit Union League, the program recognizes credit unions that have crafted their products and services to serve the Hispanic population.
In 2015, Cornerstone joined forces with the National Federation of Community Development Credit Unions, Coopera, and other leagues to expand the program beyond Cornerstone’s state lines.
He also serves as Cornerstone’s point man on its “Feel the Difference” awareness initiative, which was guided by research that asked consumers what they expect from their financial institutions for products, services, and level of customer care.
Gorman sees enormous opportunity for credit unions with the recent financial meltdown still fresh in the minds of many consumers.
“Credit unions are the underdogs in financial services, and every credit union has a story to tell,” he says. “Everyone roots for the underdog—for Charlie Brown to finally kick the football.
“It’s a joy to come to work every day and look for creative ways to share and participate in the credit union story.”