As a teenager, Glen Stacey dreamed of being a news anchor in the mold of Tom Brokaw.
He even got an early start in broadcasting with a local radio station, and was on air at the dawn of the Persian Gulf War in 1990.
But the moment hit a little too close to home when he considered the war in light of a radio station promotion to send care packages—including audio messages from family members—to local servicemembers.
“From that point on, I wanted to be the person lifting people up,” says Stacey, content marketing specialist at Sunmark Federal Credit Union, Latham, N.Y.
Stacey stayed in radio, and eventually landed at Sunmark. Now he lifts up people by telling the credit union’s story through social media.
On a day-to-day basis he manages the credit union’s social media platforms, ensuring content is fresh on Facebook, LinkedIn, Twitter, and Instagram.
Through his efforts, Sunmark has become one of the most engaging financial institutions in its region.
Stacey also enhanced Sunmark’s physical presence by organizing promotions, such as a “Holiday of Giving,” during which credit union employees paid for shoppers’ purchases.
That attitude is reflected in what Stacey creates at Sunmark. The annual calendar he produced for the $539 million asset credit union earned a 2016 Diamond Award from the CUNA Marketing and Business Development Council.
The Sunmark calendar features photos area residents take, along with financial tips and important dates. He engaged members in the process by holding a Facebook contest to select which photos would appear.
Stacey views promotions, events, and opportunities for staff to volunteer in the community as small investments with long-term payoffs, because Sunmark—and all credit unions—have such a positive image.
“It will give them reason to pause and take a look at us,” he says. “I think we have a very good chance of making them a member.”