Advocacy means something different to every credit union.
Some focus on reaching out to elected officials, while others concentrate on reaching the nonmembers in their communities, says a panel of credit union league leaders who gathered recently for a live league education session hosted by CUNA Mutual Group in Madison, Wis.
“The definition of advocacy is a tough one,” says Eric Gelly, executive vice president and chief operating officer of the Carolinas Credit Union League, “because all credit unions have a different idea.”
When putting together an advocacy plan, the panelists say, credit unions should:
“Advocacy is front and center for everybody,” says Brad Miller, AACUL executive director. “But you can use many different channels.”