As CUNA’s “Strong Credit Unions. Strong Middle Class.” continues its push to highlight credit unions’ role in protecting and expanding the middle class, one credit union was able to leverage their relationship with the local media to talk about credit unions’ role in the election. Kyle Frick, vice president of Mid Oregon CU, Bend, Ore., used a recent radio interview as a chance to highlight the credit union-related question up for a vote for inclusion in the next presidential debate.
Mid Oregon has a relationship with its local media, including the radio station Frick appeared on, which it has a monthly appearance scheduled to discuss consumer finance issues.
“Having an established relationship with the local media allows us opportunities to discuss relevant and newsworthy consumer and community issues that impact our members,” Frick said.
During his interview on KBND, Frick shared information on how credit union stakeholders can vote for a question to be asked during the next presidential debate about alternatives to big banks.
“We try to make our segment consumer focused in ways that intersect with the big headlines of the day, and there isn’t anything bigger right now than the election,” Frick said. “By sharing a way consumers can help get a question in front of the two people trying to become president, that’s something we hope people listening will take advantage of.”
Mid Oregon CU is also a strong proponent of CUNA’s Member Activation Program (MAP), which helps credit unions and their members get their message out. Mid Oregon was one of the first credit unions to sign up for CUNA’s MAP, and Frick said it’s been a useful tool so far.
“Opportunities like this, along with MAP gives us multiple avenues to get the message out, and that’s how it spreads, and spreading the credit union message is what grassroots is all about,” Frick said.
“It’s a way to engage our members and give them the chance to voice the issues that are important to them,” he said. “More than just getting messages from us, we try to make sure we’re very specific about what we’re asking them to do. Members don’t want us to be vague, they don’t want to have to figure out what to do to take action, they want to know how to help.”
More information on “Strong Credit Unions. Strong Middle Class.” can be found at MiddleClass2016.com.