Northwest Community Credit Union (NWCCU), a $59 million asset credit union located in Morton Grove, Ill., has opened a student-run branch on the campus of Saint Xavier University in Chicago.
The facility is one of only a handful of on-campus, student-run credit union branches nationwide. “The goal of the credit union initiative is to provide a true experiential learning environment and educate a younger population on the benefits of credit union membership,” says Jose Garcia, NWCCU president/CEO.
The credit union has its own building on campus and will house a financial literacy center, staffed by students under the direct supervision of NWCCU personnel.
“This new initiative will help our students to better understand financial literacy through experiential learning and prepare them for their futures and make more intelligent financial decisions,” says Dr. Asghar Sabbaghi, dean and professor of the Graham School of Management at Saint Xavier University.
To provide guidance in the credit union branch's development, NWCCU created a student advisory board. The board worked with NWCCU management and the university’s business school to provide the tools necessary to reach students.
“We identified the most appropriate media forms to reach the student population on campus. Social media, combined with local campus media options, will have the best success of reaching and introducing students to the benefits of the credi tunion," says Fidencio Gonzalez, chairman of the student advisory board.
NEXT: Photos from the grand opening