The newly elected 115th Congress will hold a pro-credit union majority thanks to a multifaceted campaign orchestrated by CUNA, the Credit Union Legislative Action Council (CULAC), state leagues and individual credit unions. The CUNA/league system and CULAC raised and contributed nearly $6 million to help elect 96% of the 364 candidates that credit unions supported for the House and Senate.
“This multilayered and dynamic campaign to elect a pro-credit union congressional majority owes the entirety of its success to a strong CUNA/League system and our member credit unions,” said Jim Nussle, CUNA president/CEO. “With more than 34,000 individual donors--including credit union employees, volunteers and credit union members--CULAC’s incredible performance this year showed us, yet again, just what we can accomplish when CUNA, the Leagues and credit unions work together.”
Nearly three-dozen credit unions joined CUNA and six state Leagues in partisan communication campaigns, where more than 200,000 households with registered credit union member-voters received more than 1.1 million mailers touting the benefits of electing credit union-backed congressional candidates in their states or districts.
CULAC this year became the 5th-largest trade association political action committee (PAC) in the United States and the 9th largest overall. The PAC remained committed to bipartisanship, as CULAC contributed 51% of funds to Republican candidates and 49% to Democratic candidates.
CULAC funded nearly $3 million in paid voter communications, including television and radio ads, direct mail, campaign microsites, GOTV emails and digital ads on new media platforms like Pandora.
Nussle, CUNA Chief Operating Officer Rich Meade and Chief Advocacy Officer Ryan Donovan will conduct a conference call Thursday at 4 p.m. (ET) to discuss the election results. The call is free to attend, but registration is required.