Summit CU, Madison, Wis., has launched the Global Good Card, a new VISA campaign developed in partnership with the World Council of Credit Unions to highlight the goal of both organizations to improve member lives and communities through financial empowerment.
Summit hopes the new card will bring awareness to World Council’s global work and additional support to the organization.
“We have believed and supported the important work the World Council of Credit Unions does to bring access to credit to low-income families and women in emerging countries since its inception", said Summit CU CEO/President Kim Sponem. “The Global Good card was developed by Summit as another way for our members to help members throughout the world become financially self-sustaining.”
Summit will donate up to $10 for every Global Good Card opened through Jan. 31. Summit Global Good Card members will also have the option to donate $10 annually, while an additional 20% of interchange fees on all purchases made with the card will go to World Council. The option to redeem rewards points for a cash donation will also be available.
“We believe granting access to financial resources and tools is extremely empowering for struggling communities, especially in developing areas,” said Brian Branch, World Council president/CEO. “Summit Credit Union has been an outstanding role model in the credit union community for years, and their continued success in empowering members financially makes us very proud to be working with them.”
The design on Summit’s Global Good Card depicts Abdi Lidonde, co-founder of the Beverly School of Kenya, planting an apple tree. The school is taking part in a new World Council program that teaches agriculture technology as part of its curriculum.