This is part 2 of a 4-part series introducing the Campaign for Common-Sense Regulation, a CUNA/league effort to marshal the full resources of the credit union industry around the fight to erase excessive regulations on credit unions. Mark your calendars for the webinar on how to get involved on Tuesday, Jan. 10 at 2 p.m. (ET).
Today, the CUNA/league system formally launched the Campaign for Common-Sense Regulation, a coordinated advocacy effort to activate the entire credit union industry to attack excessive regulations as one, insuppressible voice, according to Jim Nussle, CUNA president/CEO.
The new political climate in Washington, D.C., has presented the industry with a pivotal opportunity to strengthen the operating environment for all credit unions, and it’s an opportunity that the industry cannot pass up, Nussle said.
“We need credit union leaders to get involved in this work, every one of them,” Nussle added. “This is the greatest opportunity the credit union movement will have to push back against the regulators that have dropped pile after pile of regulatory complexity onto your desks, despite this industry’s long history of acting only in the best interests of members. Educate your members about these issues. Encourage your board and staff to attend GAC. Together, we can send a clear message to Congress about the need for relief.”
The multilayered campaign will include sustained and coordinated advocacy work between CUNA, leagues, and credit unions on Capitol Hill, in addition to strategic communications efforts to apply pressure on lawmakers from key congressional districts back home.
But the central focus will be to educate members about the problems caused by one-size-fits-all regulations, and to give them the tools to get involved in credit union advocacy. Credit union members are the industry’s secret weapon for breeding support on Capitol Hill for credit union priorities, Nussle said.
“This will require credit unions to get ready now,” said Nussle. “Begin that process of educating your members about the problems created by overregulation, and how it affects them personally. Show them they can get involved and make a difference for their credit union. If we all step up to the challenge, we can position the credit union industry for an even brighter future.”
Throughout the year, CUNA and the leagues will closely track and pursue legislation that targets excessive regulations on credit unions. When these strategic moments arise, the CUNA/league system will then ask credit unions and their members to contact their members of Congress calling for their support.
“We need you, and we need your members,” said CUNA Chief Political Officer Richard Gose said. “Through grassroots advocacy work such as the CUNA Member Activation Program, we can reach policymakers on the Hill in ways that our regular channels of advocacy simply can’t. How do we reduce regulations in 2017 in real and substantive ways? By getting members involved in this campaign.”
To learn about the initial steps credit unions can take to get involved in this yearlong campaign, tune in to the campaign-launch webinar at 2 p.m. (ET) Tuesday.