ELGA CU, the Georgia Credit Union Affiliates (GCUA) and their selected charities are the grand prize winners in the national 2016 Love My Credit Union Campaign.
From Oct. 1 through Dec. 16, more than 395,300 public votes were cast as part of the national contest, with 99 credit unions across 30 states participating in the campaign.
"The Love My Credit Union Campaign highlights the special relationships and impact that credit unions have in their local communities," said Dave Adams, CEO of CU Solutions Group and the Michigan Credit Union League. "The videos submitted really demonstrate that 'people helping people' is a core mission for credit unions in their communities in addition to a dedication to serving their members with financial education and other consumer-friendly services."
ELGA CU, Burton, Mich., submitted a video about the Flint TV-affiliate ABC12 Diaper Drive to benefit the Flint Diaper Bank as its charity of choice. The Flint Diaper Bank has provided roughly 4 million diapers for babies in Genesee County, Mich., since the nonprofit was formed in 2012. A total of 50,682 individual votes were cast for ELGA CU and its support of The Flint Diaper Bank. As a result, ELGA CU was able to award $21,000 to this charity. New diapers are distributed by the Flint Diaper Bank along with clean water to residents affected by the Flint water crisis.
The Love My Credit Union Campaign also awarded $15,000 to the Children's Miracle Network--Children's Healthcare of Atlanta on behalf of GCUA in the credit union support organization category. The video received more than 14,500 votes.
The Love My Credit Union Campaign is an annual national video contest among credit unions on behalf of their selected charities or community organizations, hosted by CU Solutions Group and its member rewards program, Love My Credit Union Rewards. Winners are selected by popular vote in a variety of categories. The Love My Credit Union Campaign has awarded tens of thousands of dollars to credit unions and their selected charities across the country.
Five consumers who voted received a cash award for themselves and a cash award for the charity of their choice. In addition, a total of 8 credit unions in 4 asset categories won $5,000 each for their charities in October and November.