What do consumers know about credit unions?
CUNA Governmental Affairs Conference attendees can find out Tuesday during an update on the Credit Union Awareness Initiative, an effort the CUNA Board initiated to boost consumers’ awareness of credit unions.
Guided by the Creating Awareness Advisory Group, a cross section of U.S. credit union leaders, the initiative recently finished its first round of consumer research. This data will help the group identify what consumers know about credit unions, what they don’t know, and what the industry should do about it.
During a breakout session on Tuesday, Feb. 28, at 3 p.m., attendees will receive a presentation on that research and how the advisory group will use it to address the awareness gap around credit unions.
Leading the session will be Teresa Freeborn, advisory group chair and president/CEO of Xceed Financial Credit Union, El Segundo, Calif.; Gary Vien, advisory group vice chair and chief administrative officer at Suncoast Credit Union, Tampa, Fla.; and Douglas Kiker, CUNA’s chief strategic communications officer.
Graeme Trayner, vice president at Greenberg Quinlan Rosner Research, will present the research findings.
“Please come ready to engage and to discuss this important new data,” Freeborn says. “We strongly believe we’re on the right path to addressing the problem of awareness for credit unions. But to be successful we need engagement from the broader credit union movement.”