CUNA President/CEO Jim Nussle opened Monday’s opening general session by encouraging GAC attendees to “tell the credit union story to legislators.”
It’s not professional advocates from CUNA and the leagues who have the greatest influence on lawmakers, Nussle says, but the “advocacy army” in attendance—those who can speak directly for their consumer members.
Other highlights from Monday:
• Kat Cole urged attendees to excel at brand-building and storytelling to attract the next generation of members and employees.
• Outgoing CUNA Chairman Rod Staatz said changes in Washington this year will bring an opportunity for credit unions to achieve true, meaningful regulatory relief.
• CUNA Chief Advocacy Officer Ryan Donovan and Chief Political Officer Richard Gose presented an advocacy update that focused on the power of the 360-degree advocacy approach of CUNA, the leagues and credit unions and how it can move the needle on common-sense regulation for the industry.
• National Credit Union Foundation Executive Director Gigi Hyland talked about the “power of possibility.”