At his first Governmental Affairs Conference (GAC), CUNA President/CEO Jim Nussle decided to hold a town hall-style meeting to give members complete access to share their comments or concerns with the then-brand new CUNA leader. On Tuesday, Nussle continued the tradition by holding his third annual session.
To kick off the meeting, Nussle introduced his top engagement officers, Chief Transformation Officer Mollie Bell and Deputy Chief Engagement Officer Greg Michlig, who in turn introduced their five-member regional engagement team who work to connect with credit unions.
“We never want to hear that CUNA is not responsive to you—so please reach out,” Bell said.
Nussle also gave a big shout-out to Matt Helms, vice president of human resources and training at Corporate America Family CU, Elgin, Ill. At last year’s town hall, Helms sparked the idea to ask 2017 GAC attendees to be part of a giveback event.
The result was a massive donation drive for Bright Beginnings, a nationally accredited child and family development center that supports homeless infants, toddlers, preschoolers, and their families in Washington, D.C.
Nussle announced the results of that drive: Credit unions delivered 600 boxes of 18,224 items total—including diapers, wipes, socks, mittens, hats, and books, as requested by the program.
In addition, attendees contributed $16,500 of a $20,000 cash contribution made through the giveback program.
During the Q-and-A with CUNA members, Nussle talked about what the association is considering to further help small credit unions access CUNA products and services, how credit unions can tailor CUNA’s Member Activation Program (MAP) to their size and needs, the importance of mentoring the next generation of credit union leaders, how credit union advocates should be mindful of the challenge credit unions could face in the future to remain relevant so it never becomes an issue, and more.