BECU, Tukwila, Wash., was awarded the Diamond Best of Show Award, the highest honor in the CUNA Marketing & Business Development Council’s Diamond Awards competition – during the council’s 24th annual conference, March 29-April 1 in San Antonio, Texas.
“The credit union industry has no shortage of marketing and business development talent, but, as the name of the prize suggests, these professionals shine the brightest,” said Amber Scott, chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and vice president of marketing and communications, 1st MidAmerica CU, Bethalto, Ill. “Bold, inventive and fearless in the face of uncertainty, the 2017 Diamond Award winners inspire us to aim higher and try new approaches.”
The Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 30 categories, ranging from direct mail to website marketing to public relations to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication and results.
This year’s Diamond Awards competition received 1,147 entries. Six credit unions won Best of Show Awards, 59 won Category’s Best Awards and 264 won Diamond Awards.
BECU was honored for its Early Saver video, which educates youth on the importance of responsible financial habits. The videos are shared on social media. Savers receive a premium interest rate of 6.17% APY on the first $500 deposited.
Other 2017 Best of Show honorees included: