While it sounds taboo, get used to using the word “love” when it comes to developing a leadership style that encourages employees to rise to their full potential.
That's because love is at the foundation of what makes a good leader, and is a key factor in a person’s motivation.
“Why would you stick your neck out if your heart isn’t in it?” Steve Farber, president of Extreme Leadership Inc., asked attendees at the CUNA Human Resources & Organizational Development Council Conference Thursday in Las Vegas. “To say that love has no place in business is tragic.”
Those who acknowledge love and create a culture of love in their organization will reap the benefits, Farber says. Doing so allows you to go beyond simple customer satisfaction and build loyalty among members in a sustainable way over time.
It also creates a culture where employees love where they work and improves the overall value of the credit union.
As an example, Farber mentions former Apple CEO Steve Jobs, who was fired from Apple early in his career. Jobs told Stanford University graduates in a 2005 commencement address that the only way to do great work is to love what you do.
Farber says that’s key. To establish a culture of love that your employees embrace, leaders first must possess that attitude.
“Doing what you love is important, but it’s not the whole story,” Farber says. “Do what you love in the service of people who love what you do.”
To take the leap and embrace love at your credit union, Farber advises asking four questions:
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