CUNA Member Experience, Sales & Service School will be Aug. 14-16 in Las Vegas. This new school teaches credit union professionals to rethink their sales-and-service practices around a positive, beneficial member experience.
“The future of financial services loyalty will not just be about the products and services you offer, but rather the quality of the experience you offer to members,” said Mollie Bell, CUNA chief transformation officer. “This program is a perfect entry point into experience building that will help credit unions more fully engage with their members and lay the groundwork for greater loyalty, revenues and growth.”
School content is geared toward practical application and attendees’ individual needs. After defining the member experience and covering core experience-building techniques, attendees design personalized action plans for change that tailor their member’s experiences to their credit unions’ overarching goals.
Attendees will also gain insights into: