The CUNA Operations, Sales & Service Council is now the CUNA Operations & Member Experience Council, CUNA Councils announced.
The new name more closely unifies the members and their professional backgrounds with the intent of the group, according to CUNA Councils.
“The executive committee felt that it was time for a change, and while the term ‘operations’ makes sense, the term ‘sales and service’ does not fully represent all of the various disciplines within the Council membership,” said Greg Inman, chief operating officer at Neighbors FCU, Baton Rouge, La., and executive committee chair of the council. “Replacing it with ‘member experience’ is more current and truly captures the essence of the membership by casting a larger net.”
The CUNA Operations & Member Experience Council will continue to provide resources to credit union operations and member experience leaders, including white papers, scholarships, access to networking opportunities and an annual council conference.
The name change is effective immediately.