CUNA Succeeding in Member Sales eSchool will take place consecutive Wednesdays from Aug. 2-23,. Featuring four sessions hosted by Angela Prestil, CUNA business development director, the eSchool provides a comprehensive approach to credit union sales based around member engagement.
“The purpose of this eSchool is to reinforce to credit union staff that every member interaction—whether on the phone, in person or through the drive-up—is an opportunity,” said Prestil. “In these sessions, we will break sales down to its essential elements and show professionals best practices for connecting with members, captivating their attention and earning their trust.”
Designed for tellers, branch managers, member service representatives and other member-facing professionals, the eSchool’s content covers the sales process from beginning to end with topics including:
• Laying the service foundation for service and sales;
• Communication skills;
• Identifying member needs and linking needs to services;
• Closing sales with confidence; and