This year’s International Credit Union (ICU) Day will remind members and consumers that credit unions can help everyone achieve their biggest goals in life with the theme "Dreams Thrive Here."
CUNA and the World Council of Credit Unions announced the theme for the 2017 event—set for Oct. 19.
"The theme reflects the initial results of CUNA’s ongoing research into what resonates with consumers about credit unions," said Jeremiah Tucker, CUNA consumer engagement program lead. "Credit unions are good at showing how we’re the socially responsible choice for banking, but we also need to remind consumers that credit unions are their best choice for personal success and satisfaction."
ICU Day—celebrated on the third Thursday of every October since 1948—is the one day every year the worldwide movement bands together to celebrate the spirit and philosophy of credit unions.
“We encourage all credit unions to support the movement by celebrating it,” Tucker said.
Credit unions celebrate by offering refreshments and giveaways to members in their branches, and by getting out in their communities to do volunteer work and outreach.
CUNA will once again team with Credit Unions for Kids on ICU Day for Shop for Miracles 2017. Through this campaign, participating credit unions will make a donation to a local Children’s Miracle Network Hospital for each credit or debit card transaction made by their members on Oct. 19.