During the last general session of the 2017 World Credit Union Conference in Vienna, Austria, Simon Mainwaring, brand consultant and founder of We First, Inc., urged credit unions to share a story that resonates with consumers.
“Be a mission with a company, not a company with a mission,” said Mainwaring. Credit unions are innately purposeful, but haven’t been telling their story very well. Mainwaring presented ways credit unions should define, frame and share the story of their good work in ways that build brand reputation, customer community, and social impact. “You must define a story worth telling to be a brand worth sharing. How well you tell your story determines how well consumers share your story.”
Sharing a simple, consistent and scalable message is an essential part of purposeful storytelling, Mainwaring said.
During Wednesday's general session, the following five young credit union professionals received the 2017 World Council Young Credit Union People (WYCUP) scholarship for an all-expenses-paid trip to the 2018 World Credit Union Conference in Singapore:
Sheena Edwards, Trinidad & Tobago;
Marisa Marshall, Barbados;
Cássia F.E. Salvalaggio, Brazil;
Brent Alexander, Australia; and
João Vitor, Brazil.
During Wednesday's general session, the following five young credit union professionals received the 2017 WYCU People scholarship for an all-expenses-paid trip to the 2018 World Credit Union Conference in Singapore:
A group of conference attendees visited and toured the Volksbank Wien Wednesday afternoon.
The 2017 World Credit Union Conference concluded Wednesday with a closing reception at the Hofburg Palace. Guests enjoyed an evening gala, accompanied by the melodies of a Viennese orchestra and surrounded by the vast culture and history of the Austrian empire.