The Minnesota Credit Union Network (MnCUN) has launched an awareness campaign to educate millennials throughout the state about the benefits of credit union membership.
The campaign, called, “It’s Your Choice,” directs consumers to a microsite that includes a credit union finder, and education about credit union membership based on where consumers live, work, or their affiliation with a group or organization.
The digital campaign capitalizes on the financial lifestyle choices of millennials: buying a car or home, starting a family, or getting married.
Minnesota credit unions have collectively invested over $500,000 for the campaign.
“Our research shows it’s clear that the cooperative model of Minnesota credit unions aligns very well with millennial values of doing business with local, community-focused organizations that give member customers a voice in governance,” said Andrea Molnau, MnCUN director of communications. “Add the financial benefits of better rates and lower fees, online and mobile offerings, and it’s a great fit. Our effort now is to make sure millennials are aware they have options.”
Digital ads will appear throughout channels frequented by Minnesota millennials, including YouTube, Spotify and Pandora, as well as banner ads across local and national platforms and media sites.
“Our members really wanted to invest in telling the story of credit unions, and the benefits of credit unions to consumers and communities,” Molnau said.