If the credit union movement were a living, breathing human, it would look an awful lot like Jennie McPherson.
In her role as a human resources generalist and marketing assistant, McPherson does a little bit of everything at $66.6 million asset Pioneer Valley Federal Credit Union in Springfield, Mass.
Internally, she works in human resources and supports her colleagues, guiding them through benefits mazes and deciphering leave and retirement language.
Externally, she supports marketing and handles social media, engaging with members and shepherding them back to the credit union for products and services that will improve their finances and their lives.
In both instances, it’s community-building work that resonates with McPherson at her very core. “I love the credit union,” she says. “I love the industry. I’m happy to talk to anyone, any time, any place about how wonderful we are.”
McPherson’s responsibilities connect her with all of her colleagues and large segments of the membership. It’s a varied workload that includes event support, social media campaigns, scholarship recipient recognition, employee benefits, communications, conference booking and travel planning, a full range of recruitment activities, and developing and implementing credit union-wide training programs and activities.
“I wear a lot of hats,” McPherson admits. “What I enjoy most is bringing people and projects together. I like positive outcomes…and I’m always drawn to projects and circumstances where I can help.”
McPherson doesn’t simply espouse passion and enthusiasm. She embodies it, says Trecia Marchand, vice president of marketing and business development.
“Jennie is someone who is always ready to pitch in whenever and wherever she is needed, and is a strong supporter of the credit union movement,” Marchand says. “On a team of strong players and fantastic individuals who are ready and willing to pitch in, she still stands out.”
When McPherson was diagnosed with cancer two years ago, she realized the level of support she received from her colleagues when she spotted a photo on social media. They were wearing green, not only as a sign of support for her, but also for leukemia and lymphoma, the type of cancer she had.
“I already liked working here,” she says. “I love the people and it became more than a job for me at that point. We’re genuinely here to help people and do what we need to do to help them. This is the kind of people the industry draws.”