Growth is a good thing at Vermont State Employees Credit Union (VSECU), creating an economy of scale that allows the credit union to offer more products and services to its expanding membership.
But growth also means additional workload for employees at the $717 million asset credit union in Montpelier, Vt. When she found herself overwhelmed with her daily workload, Christine Davidson figured she needed to work toward a change.
“I decided that I needed to find a solution to make people’s lives easier and more efficient at the credit union so that we can focus on our member service, which is the most important thing,” says Davidson, VSECU’s assistant vice president of consumer loans. “I love progress, and what it can do for a department, employees, and the credit union.”
In the name of progress, she has led the credit union to streamline its quality assurance department, create a series of videos for the lending staff, strengthen relationships with auto dealerships to bolster indirect lending, and implement an expansion of environmentally friendly programs.
Davidson views those “VGreen” programs, which can be used to help members obtain loans for solar panels and other home-energy efficiencies, as part of the innovative culture VSECU applies toward making life easier for members.
“This program helps members save money by offering lower-interest rate loans,” she says. “At the same time, we also wanted to make the closing process smooth and effortless, so now we offer DocuSign.
“These key programs helped VSECU obtain new memberships and retain members, which puts us on top of the marketplace.”
Davidson is known around the credit union for an infectiously positive attitude and her dedication to ensuring the member is served above all else.
Her motto should be: “Do what’s right for the member,” says Laurie Fielder, VSECU’s VGreen program director. “And she is always thinking about how some task or process can be simplified or made more accurate, efficient, and meaningful.”
Davidson says she has high hopes for the future.
“My focus over the next two years will be to make our field of membership successful,” she says.
“VSECU has many products and services that can help people in their daily lives. My main goal is to help people save money and to make the lives of my colleagues easier with new systems that keep programs running more efficiently.”