CUNA Strategic Services announced a new strategic alliance with CUNA Mutual AdvantEdge Analytics. AdvantEdge Analytics strives to empower credit unions with better data management and advanced analytics to improve member experience.
This industry collaboration will not only support credit unions with potential new growth opportunities through data analytics, but will also work to improve current data challenges credit unions face regarding data fragmentation, business intelligence and analytics capabilities.
“As credit unions navigate the growing change and disruption in the financial services industry, we see AdvantEdge Analytics as the natural partner who not only has vested interest and industry credibility, but also the investment and scale to build an analytics platform that benefits the credit union system as a whole,” said Eric Gelly, President of CUNA Strategic Services. “Credit unions have an incredible opportunity to grow their reach and serve more members if they can tap into the power of their data. We are excited to partner with AdvantEdge Analytics on this journey.”
As an industry leading end-to-end data management and analytics solution, AdvantEdge Analytics was selected as a strategic partner by CUNA Strategic Services to help solve the numerous challenges credit unions face in taking full advantage of their data assets. A first for the credit union industry, this solution brings together data management, reporting and performance management and advanced analytics services into one seamless offering.
“Harnessing the value of data analytics is essential for credit unions to continue to grow and thrive for the future,” said Tim Peterson, AdvantEdge Analytics president. “Through this important partnership with CUNA Strategic Services, we will closely foster collaboration among the credit union community to build and strengthen a data analytics platform the entire credit union industry will benefit from, both today and for the future.”
AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, the company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.