MADISON, Wis. (4/16/13)--First Entertainment CU was recognized with the "Diamond Best of Show"--the highest "Best of Show" award--in the CUNA Marketing and Business Development Council's Diamond Awards competition during the council's 20th annual conference, March 24-27 in Anaheim, Calif.
"This year's Diamond Awards featured the best of the best in marketing and business development in the credit union industry," said Nancy C. Hutchinson, chair of the council Diamond Awards. "This year we endorsed a new matrix scoring system along with a redesign on the actual Diamond Awards. The members of the council were awestruck at the new design of the Diamond Awards."
Entered in the Brand Awareness category, Hollywood, Calif.-based First Entertainment CU created three commercials to highlight the difference between the credit union and a bank--a key component of its brand.
Each commercial emphasized the location on the studio lot and focused on a product or service. By the end of the commercial's run, the spots will have been seen by more than 50,000 viewers.
This year's awards competition received more than 1,100 entries. Judges awarded six entries as Best of Show, along with 88 Category's Best and 207 Diamond Awards.
Other Best of Show honorees included:
For a complete list of awardees, use the link.