MADISON, Wis. (4/3/13)--About 210 credit unions have signed up to participate in the Credit Union National Association's National Youth Saving Challenge.
The challenge, held throughout April, aims to get young members into the savings habit. It rewards 10 savers with $100 cash prizes. Last April, 241 credit unions joined the Saving Challenge and engaged 125,867 youth, who deposited a collective $21.3 million in their credit union savings accounts, including 7,300 new member accounts.
Credit unions can still participate in the challenge. While about half participate the entire month, others track deposits for a week or two.
National Credit Union Youth Week is April 21-27. The week was designated by CUNA so credit unions nationwide could focus on the financial needs of young people and provide financial literacy education. The event focuses on teaching the benefits of saving and goal setting, and invites youth to open savings accounts at their credit union and make deposits throughout the year.
This year's theme, "Savings Sleuth: Solve the Mystery" employs mystery and mustaches to engage youth.
National Credit Union Youth Week promotional materials, resources and giveaways are available from the CUNA website. Use the link. Detective-themed National Credit Union Youth Week T-shirts are also available.